As a professional gift box manufacturer, our company has been committed to studying how to achieve a refreshing effect in color design of gift box. Many years of experience in gift box design has been inspired. The commerciality, advertisement, uniqueness and nationality of color application are the embodiment of packaging individuality. The individuality of color will inevitably strengthen the visual impact of packaging and play a promotional role. Color is an important part of gift box design and a necessary factor of gift box design. In the process of gift box color design, we need to reflect the requirements of advertisement, commodity, nationality and uniqueness of the products.

I. Unique Color Design of Gift Box

The uniqueness of gift box design is mainly embodied in two aspects: special color and popular color.

1. Special features:

In some packaging designs, the color should be matched according to its attributes, but the color of such pictures is general. Designers often do the opposite, using unconventional colors to make the packaging of their products stand out from the same kind of commodities. The treatment of this color makes our vision more sensitive and impressive. The personality of color inevitably strengthens the visual impact of packaging and plays a promotional role. Improve the market competitiveness of its products.

2. Fashion color

Popular color is the color that accords with the development trend of the times. It is fashionable and fashionable. It is the information of packaging designers and the signal of international business communication. When some color tends to be generalized, people feel lack of new stimulation and charm, and need a different visual feature. This feature is imitated and popular. The popular color released by the International Popular Color Association every year is based on it. The international situation, market, economy and other characteristics of the times are put forward in order to give people a balance in mind and atmosphere, thus creating a harmonious and soft environment.

2. Nationality of Gift Box Color Design

The national characteristics of gift box design are as follows:

Various countries and nationalities have formed different color customs due to their social background, economic conditions, living conditions, traditional habits, customs, human feelings and natural environment. The psychological changes caused by color vision are very complex, which vary according to the times and regions, or vary greatly according to individual discrimination.

3. Advertising of Gift Box Color Design

The advertising nature of gift box design is as follows:

Because of the variety of products and the increasingly fierce competition in the market, the visual expression of sales packaging is becoming more and more important in advertisement. Of course, color processing is an important aspect. The obscurity and implicitness of color effect have only negative effects, so we should pay attention to the brightness of the relationship between large color composition. For example, "Fuji" film, the contrast between large white and green, and the treatment of bright visibility of red on white background, make small. Coca-Cola's packaging image has become an international language. Bright red and white colors have produced strong advertising effects, while showing the performance of the product.

4. Commerciality of Gift Box Color Design

The commodities of gift box design are as follows:

All kinds of commodities have certain attributes, so the commodity nature of gift boxes is different from that of general paintings. Pharmaceutical and recreational products, food and hardware products, cosmetics and cultural and educational products have greater attributes. The same kind of products can also be subdivided, such as medicines, western medicines, therapeutic drugs, tonics, general medicines. The treatment should be specific, giving full play to the sensory elements of color (physics, physiology and psychology) and striving for the expression of typical personality. For example, the packaging color of anti-inflammatory, antipyretic, analgesic and sedative drugs should be expressed in blue and green, and the packaging color of tonic drugs should be expressed in red and coffee.

Gift box can achieve good promotion effect only according to different seasons, different regions, different user habits, different living environment, local conditions and different colors.