The psychology of marketing research shows that buyers have complex psychological activities before and after choosing and purchasing products, and the differences in age, sex, occupation, nationality, educational level, social environment and so on can be divided into many different consumer groups and their different consumer psychological characteristics. So the design of gift box should satisfy the consumers'psychology? The following is a brief introduction to you.

1. Realistic Psychology

The main psychological characteristic of most consumers in the process of consumption is realistic psychology. They think that the actual utility of commodities is important. They hope that commodities are easy to use, cheap and good in quality, and they do not purposely pursue the beauty of appearance and the novelty of style.

2. The Psychology of Seeking Beauty

Consumers with certain economic capacity generally have a desire for beauty. They pay more attention to the shape of the goods themselves and the external packaging, and pay more attention to the artistic value of the goods.

3. The Psychology of Seeking Differences

The consumer group with the mentality of seeking differences is mainly young people under 35 years old. This kind of consumer group thinks that the style of commodities and packaging is extremely important. They pay attention to novelty, uniqueness and individuality, that is to say, they need to be more fashionable and avant-garde in the shape, color and graphics of packaging, while they do not pay much attention to the use value and price of commodities. For this group of consumers who can not be ignored, their packaging design should highlight the "novelty" characteristics to meet their psychological needs of seeking differences.

4. Conformity Psychology

Consumers with herd mentality are willing to cater to the fashion or imitate the style of celebrities. This kind of consumer group has a large age span, because the vigorous propaganda of fashion and celebrities by various media promotes the formation of such psychological behavior. Therefore, packaging design should grasp the trend of fashion, or directly launch product image spokespersons which are popular with consumers, so as to improve the reliability of products.

5. Psychology of seeking fame

No matter what kind of consumer groups, there is a certain psychology of seeking fame. They attach importance to the brand of goods and have a sense of trust and loyalty to well-known brands. Therefore, a good brand image in packaging design is the key to the success of product sales.

Above is about the gift box needs to meet the psychological needs of consumers, I hope to help you. If you have any needs for gift boxes, please call us for advice.